Design | Marketing | Project Management
Triad Service Center
We helped Triad Service Center bring their business into the digital world with a complete website redesign, comprehensive digital strategy, and full project management.
Triad Service Center is a company that provides high-quality services, parts, equipment, and warranties for companies utilizing commercial floor cleaning equipment for their business. We wanted their website to reflect the quality that their company delivers. The best way to do this was with a complete redesign of their original website.
After redesigning Triad’s website we wanted to help them generate some revenue to cover the initial investment for the web design. The platforms we used were Facebook and Google Adwords.
The goal was to target cold and warm traffic via direct response ads on Facebook. For one of the more successful adsets, we targeted people based on a variety of demographics that aligned with Triad’s current and past customer base. We promoted refurbished equipment for sale via carousel ads on Facebook and Search ads via Google Adwords. We then followed up with retargeting ads, tailored to the equipment listing viewed by the user.
Search Engine Optimization (SEO)
As we ran a paid marketing campaign, we worked on organic strategies to help gain multiple high rankings for Triad’s services and equipment listings. Within 2 months of starting our SEO campaign, we were able to land top-5 positions for a variety of service related keywords as well as a few equipment listings.
After creating multiple blog posts relating to Triad’s services and refurbished floor care equipment, we were able to land top-5 positions for 20 high-traffic keywords in the Google search results. This has resulted in a massive increase in organic traffic and helped us generate more retargeting data for paid marketing strategies.
By partnering with Bodhi for a completely managed campaign, Triad is able to continue their growth online without bothering their internal team with additional tasks.
Outsourcing their marketing efforts to a professional agency that specializes in digital strategies has helped them excel as a company while automating their online lead generation efforts at the same time.
GET RESULTS LIKE THIS
We are a digital agency that focuses on helping our clients and students generate a positive ROI through both paid and organic online promotion