Design | Consultation | Marketing | Project Management
Best Selling Author & National Speaker Tony Rubleski
Mind Capture Group
Tony brought Bodhi on to help him revamp his Mind Capture brand with a completely new approach to connect with his audience and continue to grow his brand.
Tony Rubleski is the bestselling creator of the Mind Capture book series. He is also an in-demand keynote speaker, strategic business coach, and global event promoter. His work has been featured in various media outlets ranging from Bottom Line Magazine, The Detroit Free Press, the FOX TV network, ABC, to CNN Radio, NPR and Entrepreneur Magazine Radio.
Tony wanted his online presence to reflect his achievements, so we partnered with him to help him do that and more. From creating unique, content specific landing pages to revamping his Mind Capture e-letter series, we’ve been able to help Mind Capture Group evolve to an all new level with unlimited potential going forward.
Tony’s prior version of his Mind Capture News series featured a long-form text format with a variety of calls-to-action.
Based on the data we had, the open and clickthrough rate was dropping with each email sent, demonstrating that a large number of subscribers weren’t favoring the format being delivered. So needless to say, it was time to make some adjustments.
Our goal was to simplify the format while maintaining the overall message. From our past experience, we’ve found there to be one content type that’s stood above the rest: video.
After reviewing past email reports and consulting with Tony, we decided that filming a weekly vlog-like e-letter would be a more efficient and effective way for him to approach things going forward. This would free Tony up from having to create additional written content and allow him to deliver his message in a more personal format at the same time.
Filming multiple videos in one day could alleviate the stress of creating content week after week, automating the workflow with just a few hours per month needed to make it happen.
By partnering with Bodhi for a completely managed campaign, Tony and his Mind Capture Group are able to continue their growth online without bothering their internal team with additional tasks.
Outsourcing their marketing efforts to a professional agency that specializes in digital strategies has helped them excel as a company while automating their online lead generation efforts at the same time.
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